Based between Paris and Lausanne, I lead systemic art direction for brands and institutions requiring visual excellence and technical rigor. From engineering the atmosphere of international sports arenas to revitalizing the heritage of iconic public institutions, my practice spans conceptual vision to precise execution at scale.
My design sensibility was forged in youth subcultures - from the birth of modern skateboarding to the “golden era” of french rap.
Art direction & design for culture, sport, and institutions
E X P L O R E W O R K
Levallois Metropolitans
Professional basketball team
Brand identity
Quai 54 • 2025
International sporting event
Event environment & product collaboration
DJ Mehdi: Made in France
Documentary series
Visual identity
Invitation au Voyage•ARTE
Cultural TV magazine
Broadcast identity architecture
Etablissement Vaudois de l’Accueil des Migrants
Public institution
Print editorial