DJ Mehdi: Made in France
Visual identity
Agency: 360 Creative
Client: Ultra Magnetic
For Thibaut de Longeville’s six-part documentary series, I developed an identity that functions as a tribute to DJ Mehdi’s musical and personal evolution. The visual system is built around a specific “Red, Black & Blue” palette, a direct nod to Mehdi’s later projects.
The core of the identity utilizes a two-color overprinting process: vibrant red and cyan blue layers that combine to create a unique black tint. This technique mirrors the fusion of genres - hardcore rap and French Touch - that defined Mehdi’s sound.
A narrative connection
The landscape assets for the series feature archival photography I captured during a collaborative audiovisual installation project with DJ Mehdi and visual artist Jay One in 2007. Utilizing this personal archive allowed for a genuine visual continuity, anchoring the project’s promotional assets in a real-world creative partnership.
Typography & texture:
the Blue Note influence
The typographic architecture and high-contrast, large line-screen photo treatments draw inspiration from the mid-century modernism of Reid Miles and his iconic work for Blue Note Records.
By applying this “jazz rigor” to contemporary documentary storytelling, the identity establishes the series as a definitive historical archive.
