Based between Paris and Lausanne, I am an art director and designer specializing in high-visibility projects for cultural institutions, global sports brands, and the music industry.
I lead the creative direction for high-visibility brands and cultural institutions, specializing in the engineering of strong visual identities. My work focuses on building resilient, scalable systems that translate a core design story across architectural environments, technical print, and product lines.
From street culture to institutions
I developed my visual language within the skate and music scenes of 1990s Paris. Designing logos and brand identities that helped define that era taught me how to create work that survives the noise.
I operate with a lean, high-velocity workflow that covers the entire creative chain - from strategic ideation and brand DNA to technical production and motion. By maintaining direct control over both the conceptual and the technical, I ensure that the brand’s integrity remains intact from the initial deck to the final physical application.
Off the clock
I am a student of vintage signage and the vernacular typography of old European storefronts - unpolished, perfect, and enduring. This passion for “real-world” type informs every project I touch, ensuring that even the most modern designs feel grounded in craft.
