Based between Paris and Lausanne, I lead systemic art direction for brands and institutions requiring visual excellence and technical rigor.
I lead the creative direction for high-visibility brands and cultural institutions, specializing in the engineering of strong visual identities. My work focuses on building resilient, scalable systems that translate a core design story across architectural environments, technical print, and product lines.
From street culture to institutions
I developed my visual language within the skate and music scenes of 1990s Paris. Designing logos and identities that helped define that era taught me how to create work that survives the noise.
Today, I operate with a high-velocity workflow covering the entire creative chain - from strategic DNA to motion and technical production. By maintaining direct control over both the conceptual and the mechanical, I ensure brand integrity remains intact from the initial deck to the final physical application.
Off the clock
I am a student of vernacular typography and the unpolished perfection of old European storefronts. This passion for real-world type informs my projects, ensuring even the most modern systems feel grounded in craft.
