Quai 54 • 2026 Street basketball tournament
Event environment & product collaboration
Client: Quai 54
Partner: Jordan Brand
Agency: 360 Creative
For the 2026 edition, the visual identity strategy focused on delivering a flexible, modular design architecture capable of bridging high-performance sportswear, digital platforms, and immersive event environments with absolute visual clarity and structural agility.
The 2026 identity translates Parisian streetball culture through a dual creative dialogue: pairing high-octane 90s rave aesthetics—anchored in electric purple and volt green—with the monumental, black-and-white geometric striping of Daniel Buren’s Les Deux Plateaux. This high-contrast motif was engineered to scale seamlessly across global Jordan Brand footwear and apparel down to large-format spatial design and live broadcast displays.
Visual narrative & framework
2026 graphics package
Icon set
Jersey numerals
Armin Vit, Brand New, August 5 2026
“An unexpected and random yet perfect answer... A bold and energetic identity that matches the action on the court.”
The project was featured on Brand New, a leading global platform for corporate and brand identity design critique. Founder and critic Armin Vit praised the 2026 direction for its energy and the technical rigor of the visual system.
Court & arena design
Translating the 2026 Quai 54 brand identity into a monumental physical space required an adaptable spatial design language. Originally planned for an open-air setup at the Eiffel Tower, an unprecedented heatwave forced a venue relocation to Clichy Hall just hours before tip-off.
Because the court graphics, LED motion arrays, and physical signage were built on a modular design system, the visual identity transitioned seamlessly into an indoor arena setting. The high-contrast color palette and bold geometric court markings locked into the blacked-out arena aesthetic, preserving the energy and premium feel of the tournament without losing a step.
Player uniforms
On-court action
Big screen graphics
Concert stage
Signage
Jordan x Quai 54 collaboration: visual engineering for footwear & apparel
Working in close collaboration with the Jordan Brand team, I developed a design story and dedicated array of graphic assets that served to pilot the 2026 collection. This iterative process ensured the electric purple and volt green DNA was seamlessly embedded into the footwear architecture—specifically for the Air Jordan 1 Low and the Air Jordan XI Low IE—and across the global apparel range.
Quai 54 2026 Air Jordan I
Quai 54 2026 Air Jordan XI IE
Quai 54 2026 Wordmark hoodie
Quai 54 2026 Wordmark tee
Key visuals
Live asset templates
Live bracket templates
Promotional assets
Music artists
Ticketing assets
Additional assets
Dunk athletes
Website
Design execution &
production coordination
Bridging the gap between brand vision and real-world delivery required continuous on-site alignment with event production lead Andreea Marinescu and key technical partners. Working alongside Tout Terrain ensured high-precision large-scale printing and color accuracy on physical assets, while close integration with 99 Narratives guaranteed seamless translation of motion assets across arena big screens and real-time video capture displays.
