Quai 54 • 2025 Street basketball tournament

Event environment & product collaboration

For the 2025 edition, the visual strategy centered on a “Graphics Driven” concept - architecting a bridge between Michael Jordan’s personal passion for motorsports and the rich heritage of French racing. This narrative was translated into a proprietary visual language, utilizing technical liveries and racing aesthetics to redefine the tournament’s identity.

Client: Quai 54
Partner: Jordan Brand
Agency: 360 Creative

2025 graphic assets

Icon set

Jordan x Quai 54 collaboration: visual engineering for footwear & apparel

Working in close collaboration with the Jordan Brand team, I developed a design story and dedicated array of graphic assets that served to pilot the 2025 collection. This iterative process ensured the “Motorsports” DNA was seamlessly embedded into the footwear architecture - specifically for the Air Jordan I Low and the Luka 4 - and across the global apparel range.

Air Jordan I x Quai 54 2025

Luka Doncic 4 x Quai 54 2025

Luka 77 x Quai 54 2025

Court Force x Quai 54 2025

Apparel graphics

Event design: Roland-Garros takeover

Transforming a landmark venue like Stade Roland-Garros required a multi-layered application of the design system. Beyond the hand-painted court assembly, the 2025 edition introduced a new architectural challenge: an elevated concert stage integrated into the arena’s existing bleachers. I engineered a dedicated motion and graphic language for the arena’s LED arrays to ensure the visual identity maintained its impact from the game to the headline performances.