The 2025 Quai 54 design story was code named “Graphics Driven”. The idea being to tap into the super-charged visual energy of the motorsports world and more specifically France’s rich history in the domain. Once again the event was held in Paris’ iconic French Open tennis stadium.

As one of the world’s leading streetball events, Quai 54 continues to be a key moment in Paris’ sports and youth culture calendar. Each year I work with the event’s creative director and co-founder Thibaut de Longeville to create a new visual story to celebrate the tournament.

This design story is then applied across the promotional campaign, event design and product collaboration with Jordan Brand.