DJ Mehdi: Made in France • World premiere & concert
client: Ultra Magnetic
agency: 360 Creative
locations: Le Grand Rex & La Gaité Lyrique Paris
To celebrate the launch of Thibaut de Longeville’s documentary series, I was responsible for the visual architecture of the world premiere at the historic Grand Rex and the subsequent commemorative concert at La Gaîté Lyrique.
This project required a high-velocity translation of the “Made in France” visual identity, which I also developed across print and digital, into an immersive, large-scale physical experience. I ensured 360-degree brand consistency across every attendee touchpoint within a tight 7-week production window
Venue capacity: 2,700 seats (Grand Rex)
Screen scale: 10-meter tall totems / 360° immersive projection
Deliverables: motion design, environmental graphics, event collateral, print identity
Le Grand Rex:
designing for art deco architecture
For the world premiere, I engineered motion assets for the Grand Rex’s non-standard façade screens, including two 2x10m vertical towers and a 36m wide marquee. Managing these extreme aspect ratios was key to ensuring the documentary’s visual energy dominated the heart of Paris.
Scope: Motion design, facade takeover, photocall, staff apparel, VIP collateral
La Gaîté Lyrique:
360° narrative immersion
For the commemorative concert, the focus shifted to total immersion. I designed a multi-layered motion system for the venue’s 360° screens, featuring bespoke artist lockups and three rhythmic archival edits of DJ Mehdi’s creative process - from beatmaking to live instrumentation.
Scope: 360° motion architecture, artist assets, multi-channel video editing
MC Solaar
Multi-channel video edits