The Quai 54 international street basketball tournament celebrates its 20th anniversary in Paris’ iconic French Open tennis stadium.

Working together with the event’s creative director and co-founder Thibaut de Longeville, a design story was developed referencing the roman numeral XX and the colors of the Pan-African flag, reflecting the heritage of many of the event’s participants and followers. This design story was applied to the digital marketing campaign, event design and product collaboration with Jordan Brand.