DJ Mehdi x Espionnage x Carhartt WIP
clients: Carhartt WIP & Espionnage
event: Hommage à DJ Mehdi concert
location: Gaité Lyrique, Paris
app development: H Works
archive photography: Alexander Wise
event photography: Corentin Loubet
For Hommage à DJ Mehdi, a commemorative concert held at the Gaité Lyrique cultural center in Paris celebrating DJ Mehdi’s music in the context of the release of Thibaut de Longeville's DJ Mehdi: Made in France documentary series, Carhartt WIP and Espionnage commissioned me to conceptualize an installation to interact with fans during the event. A spy/music themed icon set and an app were designed to enable visitors to create a one-of-a-kind randomized Espionnage visual featuring their chosen “code name” that could be printed on-site as a poster and/or downloaded as wallpaper to the visitor’s phone.
Video animations illustrating the design process were produced for screening during the installation as well as to promote the event on Carhartt WIP’s social media. A video montage of archive photography shot in 2001 was also created.
Project background
DJ Mehdi’s Espionnage record label and Carhartt WIP have a had long-standing relationship, notably collaborating on the launch of the label’s 2000 Espion le EP release for which I designed the artwork and promotional assets. The t-shirt design for Espion le EP, depicting a spy network, served as the basis for the visuals of this interactive project.
