The Art of DS

Agency: 360 Creative
Client: Citroën/Studio Next

The Art of DS is a six-part docu-series showcasing the heritage and innovation of Citroën’s iconic DS car brand.

The bold, mono-spaced typeface mirrors the background footage’s vertical movement to create the illusion of the text appearing and disappearing.

Title screens

Billboards

Lower thirds

Archive footage

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Cuisine Ouverte • France 3

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Les Guerriers de l’Ombre • Canal+