The Art of DS
Broadcast design package
Agency: 360 Creative
Client: Citroën/Studio Next
Commissioned by Studio Next for the RMC docu-series The Art of DS, I architected a visual system that pays homage to the avant-garde design of the iconic Citroën DS. To create the illusion of the text appearing and disappearing through motion, I engineered a complex kinetic masking system.
By layering identical shots in inverted hierarchies and using the title lockup as a mask, the text only becomes legible during the vertical movement. As the layers converge, the typography “disappears” back into the cinematography, mirroring the flow and movement of the DS.
Utilizing IBM Plex, I leaned into the font’s utilitarian, modern esthetic to reflect the brand’s R&D heritage.
Episode title screens
Billboards
Full-screen location markers use the same kinetic logic to introduce the show’s various industrial sites.
Lower-thirds
Archive footage
To preserve the narrative integrity of 4:3 ratio historical footage, I designed a specific picture-in-picture framing system. This allowed archival assets to coexist with modern 4K cinematography without compromising the show’s premium visual standards.