Quai 54, an international street basketball tournament held every year in the heart of Paris, celebrates its 15th anniversary.

Working together with the event’s creative director and co-founder Thibaut de Longeville, a Bauhaus-inspired design story was developed based on primary colors and shapes. The palette references the colors of the French flag as well as the flags of West African nations, reflecting the heritage of many of the event’s participants and fans. The design story was applied to the marketing campaign, event design and product collaboration with Jordan Brand.