Quai 54 Futures
Youth basketball tournament identity
Client: Quai 54
Agency: 360 Creative
Quai 54 Futures is the global proving ground for the next generation of basketball talent. As the youth-focused extension of the Quai 54 ecosystem, the tournament bridges grassroots energy with the prestige of the world’s most iconic streetball stage.
Supported by Jordan Brand, the identity maintains its technical rigor from digital overlays to the main court at Roland-Garros, anchoring emerging athletes within the cultural legacy of Quai 54.
The symbol I engineered - a custom-drawn “F” - is constructed from forward-facing arrows to symbolize growth and competitive progression.