2024 marks the 21st edition of the Quai 54 World Streetball Championship which is held in Paris over two days. Due to outdoor venues being reserved for the 2024 Olympics the event was held indoors for the first time.

As one of the world’s leading streetball events, the Quai 54 continues to be a key moment in Paris’ sports and youth culture calendar. Each year a new visual story is designed for the tournament.

The 2024 identity features a minimalist “back to basics” approach revolving around a symmetrical positive/negative custom icon set and black/white color palette. A new typeface was also introduced: Serial by Superior Type.

This design story was applied across the marketing campaign, event design and product collaboration with Jordan Brand.